TY  - BOOK
AU  - Urban, Glen L.
AU  - Star, Steven H.
TI  - Advanced marketing strategy : phenomenon, analysis, and decisions
SN  - 0138519404
U1  - 658.802 
PY  - 1991///
CY  - New Jersey: 
PB  - Prentice-Hall Inc.
KW  - competitive behaviour
KW  - control
KW  - customer decision making
KW  - decision making
KW  - Godfather's Pizza
KW  - life cycles
KW  - management of established products
KW  - market response
KW  - market segmentation
KW  - marketing management
KW  - product line
KW  - product positioning
KW  - strategic planning
KW  - tactics
KW  - worldwide corporate strategy
ER  -