Ries, Al <br/><br/>
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it 
by Al Ries and Laura Ries 
 - New York:   HarperCollins Publishers  2009 
 - xxx, 272p., notes, ind.  22 cm x 15 cm   
<br/><br/><label>ISBN: </label>9780061669194   
<br/><br/><label>Subjects--Topical Terms: </label><br/> brand<br/> left and right<br/> management<br/> multimedia  <br/> organisational effectiveness<br/> psychological aspects<br/> success in business<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658  / RIE