Belch, George E. <br/><br/>
Advertising and promotion : an integrated marketing communications perspective 
by George E. Belch, Michael A. Belch and Keyoor Purani 
 - 7th ed. 
 - New Delhi:   McGraw Hill Education (India) Private Limited  2012 
 - xxxiii, 1075p., glos, ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9780070144965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>branding<br/>budgeting for IMS<br/>consumer behavior<br/>decision making process<br/>direct marketing<br/>economic aspects<br/>evaluation of media<br/>integrated marketing communications<br/>internet marketing<br/>marketing<br/>marketing communication<br/>marketing mix<br/>marketing plan<br/>media planning<br/>monitoring<br/>personal selling<br/>print media<br/>public relation<br/>sales promotion<br/>social ethical<br/>support media
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL