Paul, Jessie <br/><br/>
No money marketing : from upstart to big brand on a frugal budget 
by Jessie Paul 
 - New Delhi:   Tata McGraw Hill Education Private Limited  2009 
 - xiv, 189p., ind., ref.  23 cm x15 cm 
<br/><br/><label>ISBN: </label>9780070152700 
<br/><br/><label>Subjects--Topical Terms: </label><br/>amplifying the conversations<br/>awards marketing<br/>core versus surround brand attributes<br/>country of origin<br/>defining brand identity<br/>executive branding<br/>frugal merketer's guide to the flat world ecosystem<br/>globalizing the marketing department<br/>leadership<br/>leverging the flat world<br/>media relations<br/>online presence<br/>practitioner's playbook<br/>price<br/>quest for a unique identity<br/>sustainability<br/>think flat, live frugal
<br/><br/><label>Dewey Class. No.: </label>658.827  / PAU