No money marketing : from upstart to big brand on a frugal budget - Paul, Jessie (New Delhi: Tata McGraw Hill Education Private Limited, 2009)
Keywords: amplifying the conversations; awards marketing; core versus surround brand attributes; country of origin; defining brand identity; executive branding; frugal merketer's guide to the flat world ecosystem; globalizing the marketing department; leadership; leverging the flat world; media relations; online presence; practitioner's playbook; price; quest for a unique identity; sustainability; think flat, live frugal