TY  - BOOK
AU  - Paul, Jessie
TI  - No money marketing : from upstart to big brand on a frugal budget
SN  - 9780070152700
U1  - 658.827 
PY  - 2009///
CY  - New Delhi: 
PB  - Tata McGraw Hill Education Private Limited
KW  - amplifying the conversations
KW  - awards marketing
KW  - core versus surround brand attributes
KW  - country of origin
KW  - defining brand identity
KW  - executive branding
KW  - frugal merketer's guide to the flat world ecosystem
KW  - globalizing the marketing department
KW  - leadership
KW  - leverging the flat world
KW  - media relations
KW  - online presence
KW  - practitioner's playbook
KW  - price
KW  - quest for a unique identity
KW  - sustainability
KW  - think flat, live frugal
ER  -