Bhargava, Rohit <br/><br/>
Personality not included : why companies lose their authenticity and how great brands get it back 
by Rohit Bhargava 
 - New Delhi:   Tata McGraw-Hill  2008 
 - xiv, 300p., app, bib., ind  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>9780070264724 
<br/><br/><label>Subjects--Topical Terms: </label><br/>authenticity<br/>branding<br/>marketing<br/>philosophy<br/>shaping your brand
<br/><br/><label>Dewey Class. No.: </label>658.827  / BHA