TY  - BOOK
AU  - Bhargava, Rohit
TI  - Personality not included : why companies lose their authenticity and how great brands get it back
SN  - 9780070264724
U1  - 658.827 
PY  - 2008///
CY  - New Delhi: 
PB  - Tata McGraw-Hill
KW  - authenticity
KW  - branding
KW  - marketing
KW  - philosophy
KW  - shaping your brand
ER  -