Levitt, Theodore

Thinking about management by Theodore Levitt - New York: The Free Press a division of simon and Schuster Inc. 1991 - xii,154p., ind. 22 cm x 15 cm

0029186056


advertising
betterness
business to business
changing
chryslerization of America
command
conscience
consent
convictions
customers
decisions
deliriums of entrepreneurship
innovation
management
marketing mode
money
operating
organisational change
stability
thinking
youthification of management

658 / LEV