Beri, G. C. <br/><br/>
Marketing research 
by G. C. Beri 
 - 4th ed. 
 - New Delhi:   Tata McGraw-Hill Publishing Comapny Limited  2008 
 - xviii, 579p., app., glos., bib., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9780070620223 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising research<br/>brand positioning<br/>case study<br/>data collections<br/>export marketing<br/>market segmentation<br/>marketing research management<br/>measuring and scaling<br/>new product development<br/>organised retailing<br/>research process<br/>rural marketing<br/>sales analysis<br/>sampling and interviewing<br/>sampling design<br/>scientific methods<br/>testing hypotheses
<br/><br/><label>Dewey Class. No.: </label>658.83  / BER