TY  - BOOK
AU  - Beri, G. C.
TI  - Marketing research
SN  - 9780070620223
U1  - 658.83 
PY  - 2008///
CY  - New Delhi: 
PB  - Tata McGraw-Hill Publishing Comapny Limited
KW  - advertising research
KW  - brand positioning
KW  - case study
KW  - data collections
KW  - export marketing
KW  - market segmentation
KW  - marketing research management
KW  - measuring and scaling
KW  - new product development
KW  - organised retailing
KW  - research process
KW  - rural marketing
KW  - sales analysis
KW  - sampling and interviewing
KW  - sampling design
KW  - scientific methods
KW  - testing hypotheses
ER  -