Cateora, Philip R. <br/><br/>
International marketing 
by Philip R. Cateora, John L. Graham and Prashant Salwan 
 - New Delhi:   Tata McGraw-Hill Publishing Company Limited  2008 
 - xxxi, 888p., glos., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9780070666993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cases<br/>consumer<br/>cultural environment<br/>emerging markets<br/>export marketing<br/>global marketing strategy<br/>integrated marketing communications<br/>international business enterprises<br/>international trade<br/>personal selling<br/>political environment<br/>pricing
<br/><br/><label>Dewey Class. No.: </label>658.84  / CAT