Pulizzi, Joe <br/><br/>
Get content get customers : turn prospects into buyers with content marketing 
by Joe Pulizzi and Newt Barrett 
 - New Delhi:   T/ata Mcgraw Hill Education Private Limited  2009 
 - 192p., bib., ind.  31 cm x 25 cm 
<br/><br/><label>ISBN: </label>9780070670938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>content marketing pays off on the bottom line in Australia<br/>coping with the content marketing revolution<br/>e mail software provider teaches customers to market effectively<br/>learning from smart marketers<br/>leveraging content marketing to strengthen member and community relationships<br/>making great content happen<br/>marketing survival<br/>preserving the value of content<br/>putting the lessons into action<br/>shift to content marketing<br/>six reasons businesses are making the change to content marketing<br/>top 10 content marketing lessons learned from successful practitioners<br/>using content marketing to accelerate the acceptance of a concept and a product
<br/><br/><label>Dewey Class. No.: </label>658.8  / PUL