Nargundkar, Rajendra <br/><br/>
Services marketing: text and cases 
by Rajendra Nargundkar 
 - 3rd ed. 
 - New Delhi:   TATA McGraw-Hill Education (India) Private Limited  2011 
 - xxxix, 425p., bib.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>9780070682122 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case studies<br/>India<br/>marketing<br/>service industries
<br/><br/><label>Dewey Class. No.: </label>658.804  / NAR