TY  - BOOK
AU  - Nargundkar, Rajendra
TI  - Services marketing: text and cases
SN  - 9780070682122
U1  - 658.804 
PY  - 2011///
CY  - New Delhi: 
PB  - TATA McGraw-Hill Education (India) Private Limited
KW  - case studies
KW  - India
KW  - marketing
KW  - service industries
ER  -