Bagozzi, Richard P. <br/><br/>
The social psychology of consumer behaviour 
by Richard P. Bagozzi, Zeynep Guhan-Canli and Joseph R.Priester 
 - New Delhi:   Tata  McGrow-Hill Education Pvt. Ltd.  2010 
 - xi, 222p., bib., glos., ref., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9780070700598 
<br/><br/><label>Subjects--Topical Terms: </label><br/>attitude change<br/>congtitive processes<br/>consumer behaviour<br/>consumotion<br/>economics<br/>markets<br/>social aspects
<br/><br/><label>Dewey Class. No.: </label>306.3  / BAG