TY  - BOOK
AU  - Bagozzi, Richard P.
AU  - Gurhan-Canli, Zeynep
AU  - Priester, Joseph R.
TI  - The social psychology of consumer behaviour
SN  - 9780070700598
U1  - 306.3 
PY  - 2010///
CY  - New Delhi: 
PB  - Tata  McGrow-Hill Education Pvt. Ltd.
KW  - attitude change
KW  - congtitive processes
KW  - consumer behaviour
KW  - consumotion
KW  - economics
KW  - markets
KW  - social aspects
ER  -