Belz, Andrea <br/><br/>
The Mcgraw - Hill 36- hour course : product development 
by Andrea Belz 
 - New Delhi:   Tata McGraw Hill Education Private Limited  2011 
 - xii, 240p., ind., notes.  22 cm x15 cm 
<br/><br/><label>ISBN: </label>9780071331777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analyzing the external environment<br/>design<br/>difference between sales and marketing<br/>fabrication, integration and delivery<br/>funding<br/>implementation<br/>intellectual property<br/>launch<br/>marketing<br/>marketing four ps<br/>milestones<br/>new products<br/>organizations<br/>planning<br/>product management<br/>risk<br/>segmentation, targeting and positioning<br/>strategy<br/>value propositions<br/>wrap- up
<br/><br/><label>Dewey Class. No.: </label>658.5  / BEL