TY  - BOOK
AU  - Belz, Andrea
TI  - The Mcgraw - Hill 36- hour course : product development
SN  - 9780071331777
U1  - 658.5 
PY  - 2011///
CY  - New Delhi: 
PB  - Tata McGraw Hill Education Private Limited
KW  - analyzing the external environment
KW  - design
KW  - difference between sales and marketing
KW  - fabrication, integration and delivery
KW  - funding
KW  - implementation
KW  - intellectual property
KW  - launch
KW  - marketing
KW  - marketing four ps
KW  - milestones
KW  - new products
KW  - organizations
KW  - planning
KW  - product management
KW  - risk
KW  - segmentation, targeting and positioning
KW  - strategy
KW  - value propositions
KW  - wrap- up
ER  -