Moffitt, Sean <br/><br/>
Wikibrands : reinventing your company in a customer- driven marketplace 
by Sean Moffitt and Mike Dover 
 - New Delhi:   Tata McGraw Hill Education Private Limited  2011 
 - xv, 318p., ind.  23 cm x15 cm 
<br/><br/><label>ISBN: </label>9780071331807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>applying Wikibrands beyond the corporation<br/>birth of Wikibrands<br/>branding (marketing)<br/>community development<br/>community management<br/>flirt model<br/>future<br/>internalizing community and channeling tom Sawyer<br/>internet marketing<br/>measurement and metrics<br/>personal Wikibrands<br/>product management<br/>reinventing the marketing paradigm<br/>rules, guidelines and rituals<br/>six benefits of wikibrands<br/>Wikibrand road map<br/>Wikibrands primier<br/>wikibrands story<br/>Wikis (computer science)
<br/><br/><label>Dewey Class. No.: </label>658.827  / MOF