Sugiyama, Kotaro <br/><br/>
The dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency 
by Kotaro Sugiyama and Tim Andree 
 - New Delhi:   Tata McGraw Hill Education Private Limited  2011 
 - xxiv, 310p., ind., ref., epil.  22 cm x15 cm 
<br/><br/><label>ISBN: </label>9780071332491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising agencies Japan management<br/>breadth and depth<br/>case studies of the cross switch way<br/>creating scenarios for cross communication<br/>cross communication<br/>cross communication imperative<br/>cross switch design process<br/>dentsu<br/>dentsu comes of age<br/>from insight to scenario creation<br/>marketing management<br/>putting cross switch into play<br/>structure design and measurement for cross switch
<br/><br/><label>Dewey Class. No.: </label>658.8  / SUG