TY  - BOOK
AU  - Sugiyama, Kotaro
AU  - Andree, Tim
TI  - The dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency
SN  - 9780071332491
U1  - 658.8 
PY  - 2011///
CY  - New Delhi: 
PB  - Tata McGraw Hill Education Private Limited
KW  - advertising
KW  - advertising agencies Japan management
KW  - breadth and depth
KW  - case studies of the cross switch way
KW  - creating scenarios for cross communication
KW  - cross communication
KW  - cross communication imperative
KW  - cross switch design process
KW  - dentsu
KW  - dentsu comes of age
KW  - from insight to scenario creation
KW  - marketing management
KW  - putting cross switch into play
KW  - structure design and measurement for cross switch
ER  -