Crawford, Merle <br/><br/>
New products management 
by Merle Crawford and Anthony Di Benedetto 
 - 9th ed. 
 - New Delhi:   Tata McGraw Hill Education Private Limited  2011 
 - xviii, 558p., bibl., ind.  23 cm x18 cm 
<br/><br/><label>ISBN: </label>9780071332651 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analytical attribute approaches<br/>concept evaluation system<br/>concept generation<br/>concept testing<br/>concept/project evaluation<br/>design<br/>development<br/>development team management<br/>full screen<br/>implementation of the strategic plan<br/>launch<br/>launch management<br/>market testing<br/>menu<br/>new product process<br/>new products management<br/>opportunity identification and selection<br/>overview and opportunity identification/selection<br/>preparation and alternatives<br/>problem based ideation<br/>product protocol<br/>product use testing<br/>public policy issues<br/>sales forecasting and financial analysis<br/>strategic launch planning
<br/><br/><label>Dewey Class. No.: </label>658.5  / CRA