Makkar, Urvashi <br/><br/>
Customer relationship management 
by Urvashi Makkar and Harinder Kumar Makkar 
 - New Delhi:   TATA McGraw-Hill Education (India) Private Limited  2012 
 - xxxix, 425p., bib.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>9780071333313 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CRM<br/>customer relationship management<br/>management
<br/><br/><label>Dewey Class. No.: </label>658.812  / MAK