Bates, Sandra M. <br/><br/>
The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges 
by Sandra M. Bates 
 - New York:   McGraw-Hill  2012 
 - xxxi, 241p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780071754996 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>brand name products<br/>branding<br/>business model<br/>communication<br/>diffusion of innovation<br/>health care<br/>leadership<br/>marketing<br/>reputation<br/>resource conservation
<br/><br/><label>Dewey Class. No.: </label>658.827  / BAT