TY  - BOOK
AU  - Bates, Sandra M.
TI  - The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges
SN  - 9780071754996
U1  - 658.827 
PY  - 2012///
CY  - New York: 
PB  - McGraw-Hill
KW  - advertising
KW  - brand name products
KW  - branding
KW  - business model
KW  - communication
KW  - diffusion of innovation
KW  - health care
KW  - leadership
KW  - marketing
KW  - reputation
KW  - resource conservation
ER  -