Haines, Steven

Managing product management : empowering your organization to produce competitive products and brands by Steven Haines - New York: McGraw Hill 2012 - xiii, 271p., bib., ind. 23 cm x 16 cm

9780071769976


building a knowledge
continuity
cultivate
embedding model for sustaining
functional product teams
improve staffing strategies
organizational strategy
reinventing the wheel
shaping
sponsoring cross

658.5 / HAI