TY  - BOOK
AU  - Haines, Steven
TI  - Managing product management : empowering your organization to produce competitive products and brands
SN  - 9780071769976
U1  - 658.5 
PY  - 2012///
CY  - New York: 
PB  - McGraw Hill
KW  - building a knowledge
KW  - continuity
KW  - cultivate
KW  - embedding model for sustaining
KW  - functional product teams
KW  - improve staffing strategies
KW  - organizational strategy
KW  - reinventing the wheel
KW  - shaping
KW  - sponsoring cross
ER  -