Goodson, Scott <br/><br/>
Uprising : how to build a brand--and change the world--by sparking cultural movements 
by Scott Goodson 
 - New York:   McGraw Hill  2012 
 - xiii, 256p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780071782821 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding<br/>marketing<br/>social movements
<br/><br/><label>Dewey Class. No.: </label>658.802  / GOO