TY  - BOOK
AU  - Goodson, Scott
TI  - Uprising : how to build a brand--and change the world--by sparking cultural movements
SN  - 9780071782821
U1  - 658.802 
PY  - 2012///
CY  - New York: 
PB  - McGraw Hill
KW  - branding
KW  - marketing
KW  - social movements
ER  -