Zichermann, Gabe <br/><br/>
The gamification revolution : how leaders leverage game mechanics to crush the competiiton 
by Gabe Zichermann and Joselin Linder 
 - New York:   McGraw Hill  2013 
 - xviii, 235 p., ind.   24cm x 16 cm 
<br/><br/> Content:<br/>Go Deeper with the Gamification Revolution App ix<br/><br/>Introduction xi<br/><br/>Gamify Your Read xviii<br/><br/>Part I Gamification as Winning Strategy<br/><br/>1 The Revolution Will Be Gamified 3<br/><br/>2 Gamification as Winning Corporate Strategy 25<br/><br/>3 Gamifying the Strategic Process 45<br/><br/>Part II Engaging Your Team and Driving Results<br/><br/>4 Supercharging Staff Performance 65<br/><br/>5 Igniting Employee Innovation 83<br/><br/>6 Reimagining Recruitment, Training, and Development 103<br/><br/>7 Propelling Personnel to Health and Wellness 127<br/><br/>Part III Connecting, Engaging, and Leveraging Your Customer Base<br/><br/>8 Cutting Through the Consumer Noise 149<br/><br/>9 Sustaining Long-Term Customer Engagement 173<br/><br/>10 Innovating with Crowdsourcing 195<br/>11 In Conclusion 215<br/>Answer Key to Gamify Your Read 222 
<br/><br/><label>ISBN: </label>9780071808316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer noise<br/>crowdsourcing<br/>customer engagement<br/>customer loyalty<br/>employee innovation<br/>gamification<br/>internet games<br/>marketing<br/>reimagining recruitment<br/>social media<br/>staff performance<br/>winning strategy
<br/><br/><label>Dewey Class. No.: </label>658.4012  / ZIC