Paharia, Rajat <br/><br/>
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement 
by Rajat Paharia 
 - New Delhi:   McGraw Hill Education  2013 
 - xv, 283p., app., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780071813372 
<br/><br/><label>Subjects--Topical Terms: </label><br/>big data<br/>brand loyalty<br/>consumer space<br/>corporate culture<br/>customer engagement<br/>customer relations<br/>employee engagement<br/>employee space<br/>gamification<br/>intrinsic motivators<br/>loyalty 3.0 program<br/>marketing management<br/>organizational behavior
<br/><br/><label>Dewey Class. No.: </label>658.812  / PAH