TY  - BOOK
AU  - Paharia, Rajat
TI  - Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
SN  - 9780071813372
U1  - 658.812 
PY  - 2013///
CY  - New Delhi: 
PB  - McGraw Hill Education
KW  - big data
KW  - brand loyalty
KW  - consumer space
KW  - corporate culture
KW  - customer engagement
KW  - customer relations
KW  - employee engagement
KW  - employee space
KW  - gamification
KW  - intrinsic motivators
KW  - loyalty 3.0 program
KW  - marketing management
KW  - organizational behavior
ER  -