Sponder, Marshall <br/><br/>
Social media analytics : effective tools for building, interpreting, and using metrics 
by Marshall Sponder 
 - New York:   McGraw Hill Education  2012 
 - xiv, 316p., notes, ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9780071824491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer profiling<br/>internet marketing<br/>marketing research<br/>social media
<br/><br/><label>Dewey Class. No.: </label>658.872  / SPO