Moriarty, Sandra <br/><br/>
Advertising, principles and practices 
by Sandra Moriarty, Nancy Mitchell and William Wells 
 - 8th ed. 
 - New Jersey:   Pearson Education, Inc.  2009 
 - xlvi, 640p., app., glos., notes, ind.  28cm x 22 cm 
<br/><br/><label>ISBN: </label>9780132224154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>consumer audience<br/>copywriting<br/>creative side<br/>designing<br/>media basics<br/>media planning and buying<br/>practice<br/>production<br/>public relations<br/>role in marketing<br/>sales promotion<br/>society<br/>special advertising campaigns<br/>strategic research<br/>study and teaching
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOR