TY  - BOOK
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy
AU  - Wells, William
TI  - Advertising, principles and practices
SN  - 9780132224154
U1  - 659.1 
PY  - 2009///
CY  - New Jersey: 
PB  - Pearson Education, Inc.
KW  - advertising
KW  - consumer audience
KW  - copywriting
KW  - creative side
KW  - designing
KW  - media basics
KW  - media planning and buying
KW  - practice
KW  - production
KW  - public relations
KW  - role in marketing
KW  - sales promotion
KW  - society
KW  - special advertising campaigns
KW  - strategic research
KW  - study and teaching
ER  -