Deherder, Rick <br/><br/>
Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success 
by Rick Deherder and Dick Blatt 
 - New Jersy:   FT Press  2011 
 - 242p., ind.   24 cm x15 cm 
<br/><br/><label>ISBN: </label>9780137075430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>capturing shopping dynamics in store<br/>Consumers<br/>decision drivers<br/>establishing in store marketing measures<br/>Marketing<br/>measuring marketing at retail in convenience stores<br/>measuring marketing at retail in drug stores<br/>measuring marketing at retail in supermarkets<br/>measuring return on investment<br/>online retailing<br/>retail ecosystem analytic process<br/>shopper models
<br/><br/><label>Dewey Class. No.: </label>658.87  / DEH