TY  - BOOK
AU  - Deherder, Rick
AU  - Blatt, Dick
TI  - Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success
SN  - 9780137075430
U1  - 658.87 
PY  - 2011///
CY  - New Jersy: 
PB  - FT Press
KW  - capturing shopping dynamics in store
KW  - Consumers
KW  - decision drivers
KW  - establishing in store marketing measures
KW  - Marketing
KW  - measuring marketing at retail in convenience stores
KW  - measuring marketing at retail in drug stores
KW  - measuring marketing at retail in supermarkets
KW  - measuring return on investment
KW  - online retailing
KW  - retail ecosystem analytic process
KW  - shopper models
ER  -