Prahalad, C. K. <br/><br/>
The future of competition : co- creating unique value with customers 
by C. K. Prahalad and Venkat Ramaswamy 
 - New Delhi:   Penguin books India Pvt. Ltd.  2004 
 - xiii, 256p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9780143061908 
<br/><br/><label>Subjects--Topical Terms: </label><br/>building blocks of co- creation<br/>building new capabilities for the future<br/>building new strategic capital<br/>co- creation experience<br/>co- creation of value<br/>experience innovation<br/>experience networks<br/>experience personalization<br/>manager as consumer<br/>market as a forum<br/>rapid knowledge creation<br/>strategy as discovery
<br/><br/><label>Dewey Class. No.: </label>658.4  / PRA