Dorairaj, Ramesh <br/><br/>
Games customers play : what they don't tell you about buyer-seller relationships 
by Ramesh Dorairaj 
 - Gurgaon:   Penguin Random House  2018 
 - x, 211p., note.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>9780143442141 
<br/><br/><label>Subjects--Topical Terms: </label><br/>customer relations<br/>relationship marketing<br/>selling
<br/><br/><label>Dewey Class. No.: </label>658.812  / DOR