TY - BOOK AU - Dupont, Luc TI - 1001 advertising tips SN - 9780189975128 U1 - 659.1 PY - 2007/// CY - Chennai: PB - Westland Books Pvt. Ltd. KW - advertising campaign KW - advertising copy KW - advertising layout and typography KW - kids KW - magazine KW - newspaper KW - positioning your product KW - typefaces KW - writing catchy headlines ER -