Romaniuk, Jenni <br/><br/>
How brands grow : Including emerging markets, services and durables, new brands and luxury brands part 2 
by Jenni Romaniuk and Byron Sharp 
 - South Melbourne:   Oxford University Press  2016 
 - xiv, 233p., ref.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780195596267 
<br/><br/><label>Subjects--Topical Terms: </label><br/>acieving reach<br/>brand name products<br/>branding<br/>grow<br/>management<br/>marketing<br/>mental availability<br/>new brands and buyers<br/>new customers<br/>online shopping<br/>target
<br/><br/><label>Dewey Class. No.: </label>658.827  / ROM