TY  - BOOK
AU  - Chaudhary, Manjula
TI  - Tourism marketing
SN  - 9780198066309
U1  - 658.809647 
PY  - 2010///
CY  - New Delhi: 
PB  - Oxford University Press
KW  - competitive tourism marketing strategies
KW  - demand forecasting
KW  - distribution
KW  - market competition
KW  - market segmentation
KW  - marketing management information system
KW  - marketing mix
KW  - people in tourism
KW  - physical evidence
KW  - positioning
KW  - pricing
KW  - promotion
KW  - targeting
KW  - technology
KW  - tourism marketing
KW  - tourism marketing environment
KW  - tourism product
KW  - tourist behaviour
ER  -