Panda, Tapan K.

Sales and distribution management by Tapan K. Panda and Sunil Sahadev - 2nd ed. - New Delhi: Oxford University Press 2016 - xviii, 728p., ind. 24 cmx18 cm

9780198077046


customer oriented logistics management
designing customer oriented marketing channels
distribution management
evaluation of the sales force
management of sales quota
management of sales territory
managing channel member behaviour
managing sales information
managing the international channels of distribution
marketing channels
physical distribution of goods
recruitment and selection of the sales force
retail management
sales force compensation
sales force motivation
sales management
sales organization
selling process
selling skills and selling strategies
training the sales force

658.81 / PAN