Sales and distribution management
by Tapan K. Panda and Sunil Sahadev
- 2nd ed.
- New Delhi: Oxford University Press 2016
- xviii, 728p., ind. 24 cmx18 cm
9780198077046
customer oriented logistics management designing customer oriented marketing channels distribution management evaluation of the sales force management of sales quota management of sales territory managing channel member behaviour managing sales information managing the international channels of distribution marketing channels physical distribution of goods recruitment and selection of the sales force retail management sales force compensation sales force motivation sales management sales organization selling process selling skills and selling strategies training the sales force