TY  - BOOK
AU  - Baines, Paul
AU  - Fill, Chris
AU  - Page, Kelly
TI  - Marketing
SN  - 9780198079443
U1  - 658.8 
PY  - 2013///
CY  - New Delhi: 
PB  - Oxford University Press
KW  - business to business marketing
KW  - channel management
KW  - consumer buying behaviour
KW  - digital marketing
KW  - international market development
KW  - managing marketing communications
KW  - market segmentation
KW  - marketing
KW  - marketing environment
KW  - marketing management
KW  - marketing mix
KW  - marketing research
KW  - marketing strategy
KW  - positioning
KW  - postmodern marketing
KW  - price decision
KW  - principles of marketing management
KW  - relational marketing
KW  - retailing
ER  -