TY  - BOOK
AU  - Baddeley, Michelle
TI  - Behavioural economics : a very short introduction
T2  - Very short introductions, 505
SN  - 9780198754992
U1  - 330.019 
PY  - 2017///
CY  - Oxford: 
PB  - Oxford University Press
KW  - anreiz
KW  - consumer behavior
KW  - economics
KW  - psychological aspects
ER  -