TY  - BOOK
AU  - Alexander, Nicholas
AU  - Doherty, Anne Marie
TI  - International retailing 
SN  - 9780199212828
U1  - 658.87 
PY  - 2009///
CY  - Oxford: 
PB  - Oxford University Press
KW  - brand management
KW  - culture
KW  - economy
KW  - expansion patterns
KW  - export marketing
KW  - international business enterprises
KW  - international retail divestment
KW  - international retailers
KW  - internationalization process
KW  - market entry methods
KW  - market selection
KW  - marketing
KW  - markets
KW  - operationalization
KW  - regulation
KW  - retail structure
KW  - retail trade management
KW  - society
KW  - supply chain management
KW  - theory
ER  -