TY  - BOOK
AU  - Sahney, Sangeeta
TI  - Consumer behaviour
SN  - 9780199472680
U1  - 658.8342 
PY  - 2017///
CY  - New Delhi: 
PB  - Oxford University Press
KW  - marketing research
KW  - motivation research
KW  - sales promotion
KW  - United States
ER  -