TY  - BOOK
AU  - Fletcher, Winston
TI  - Advertising : a very short introduction
T2  - A very short introduction
SN  - 9780199568925
U1  - 659.1 
PY  - 2010///
CY  - Oxford: 
PB  - Oxford University Press
KW  - advertising
KW  - creative agencies
KW  - media
KW  - research
KW  - society
ER  -