Holt, Douglas <br/><br/>
Cultural strategy : using innovative ideologies to build breakthrough brands 
by Douglas Holt and Douglas Cameron 
 - New York:   Oxford University Press  2010 
 - xv, 387p., ind.  24 cm x 16 cm   
<br/><br/><label>ISBN: </label>9780199587407   
<br/><br/><label>Subjects--Topical Terms: </label><br/> applying the cultural strategy model<br/> case studies <br/> cultural innovation theory<br/> cultural studio forms underground  <br/> freelancers union<br/> fuse music television<br/> marketing<br/> organizing for cultural innovation<br/> social aspects<br/>branding
<br/><br/><label>Dewey Class. No.: </label>658.827  / HOL